VIVI BRINGS CLARITY
We help clients make informed decisions through insights into peoples’ behaviours, beliefs, and needs. Drawing upon expertise in consumer and employee research, we focus on delivering creative solutions that are commercially focused and compellingly communicated.
Vivi provides an end-to-end research service, with all key elements –design, data collection, analytics and data processing – done in-house. For clients not requiring full market research studies, Vivi offers a cost-effective data collection service to help you reach the audiences that matter to you quickly and accurately.
Previously a Senior Director at Ipsos MORI, heading up its customer research business, Julian is a seasoned research professional. He has an extensive track record delivering actionable insight to organisations in the UK and internationally.
His recent work is diverse and includes running global brand and reputation studies for Nestlé and oneworld, as well as customer experience programmes for the Royal Mail and Finnair, and employee engagement consultancy for the MOD and EDF Energy. In addition, Julian has a great deal of experience in thought leadership research and public perception studies.
As well as working in senior positions at major research agencies, Julian spent four years at strategic consultancy Gould, Greenberg, Carville, focusing largely on political and stakeholder projects.
Julian has day to day responsibility for running the company but he is also still involved in managing research projects. He is a Member of the Market Research Society and has a degree in Economics from Manchester University.
Giles Vigor-Robertson Strategy Director
Steve began his data research career in 1992 working at GfK NOP, eventually becoming a Senior Programmer before moving on to start his own agency. With over 20 years’ experience in data capture and analysis Steve is expert across numerous industry/survey software packages.
All our data handling, script writing, data processing, analysis and coding is carried out in-house and overseen by Steve ensuring an extremely high level of rigour and attention to detail. We use a variety of software products to provide a full range of outputs to fully meet our clients’ requirements.
Steve is a full member of the Market Research Society.
Giles started his career as a brand-centric insight consultant. Twenty years on he develops commercial projects for clients, acting as a catalyst for change and growth where that’s the required outcome.
Giles, who has been central to the evolution of Vivi and is helping to further develop the business, is on hand to advise on our research, bringing his commercial acumen to the insight we provide.
In addition to our existing data collection services, Vivi is developing a community of people who participate in research to raise money for good causes. It is, in effect, a new kind of giving channel, a convenient way for people to generate much needed funds by giving a little time to complete surveys.
It’s still early days for the Vivi Panel, so we can’t draw any firm conclusions about the benefits and pitfalls of a panel powered by altruism. But we are in the process of growing a large, diverse and engaged community of consumers, one that will offer significant benefits to our clients.